The new 2009 Spring/Summer collection from Vivism is adding a sense of maturity to a hip brand.
The street styles of Vivism have stepped up into a more casual (still laid back) and grown-up sense of style. The colour hues vary across the spectrum, however they aren’t too flashy (not Fresh Prince kind of street).
The designs also skate the line of more than one style with two-tone checkered designs that could be rocked by some classy dudes.
The youth generation are not being taken seriously because of the style and attire that is constantly exploding into the mainstream. Maybe Vivism’s high-class, street-style vision could reach the forefront of youth culture.
Sophisticated Street Couture
Vivism 2009 Spring/Summer Collection Rocks a Young Maturity
Trend Themes
1. Casual Street Fashion - There is an opportunity for brands to adopt a more casual and laid-back sense of style in street fashion.
2. Two-tone Designs - The use of two-tone checkered designs presents a disruptive innovation opportunity for brands to create fashionable pieces that can be worn by both casual and classy individuals.
3. Youth-focused High-class Style - Brands can tap into the youth culture by offering high-class street-style options that appeal to the younger generation.
Industry Implications
1. Fashion - The fashion industry can explore incorporating casual street fashion into their collections to attract a wider audience.
2. Design - Designers can experiment with two-tone checkered designs across various fashion items to create unique and versatile pieces.
3. Youth Culture - Industries targeting youth culture can incorporate high-class street-style fashion to cater to the preferences of the younger generation.