This Viviane Sassen 'Terre de Sienne' photo shoot pits model Kinee Diouf against the elements for this month's Numero France. Viviane Sassen captures the statuesque model against bright blue backdrops, hot and dry desert grounds, and thick, green foliage.
The stark nature backgrounds juxtaposed with the fierce Kinee Diouf showcases a fashionable struggle between the two, which makes viewers question, who will win this battle?
Implications - It is much easier today for consumers to encounter the unknown. Technological and scientific breakthroughs now provide consumers with opportunities to indirectly experience foreign and exotic things. Companies will benefit by showcasing their products in such places because not only will it demonstrate the functionality of their products, it will also allow excite the imagination of consumers.
Hot Desertography
The Viviane Sassen's ‘Terre De Sienne' Shoot
Trend Themes
1. Remote Experiences - Companies can capitalize on the technological and scientific breakthroughs that provide consumers with opportunities to indirectly experience foreign and exotic things.
2. Fashionable Struggles - Fashion brands can explore the concept of juxtaposing stark nature backgrounds with stylish models to create visually captivating and thought-provoking campaigns.
3. Immersive Imagery - Utilizing vibrant backdrops and contrasting elements, companies can create immersive visual narratives that spark the imagination of consumers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage remote experiences and showcase exotic destinations to attract adventurous travelers seeking unique experiences.
2. Fashion and Apparel - Fashion brands can embrace the fashionable struggles trend to create bold, visually striking campaigns that engage consumers and spark conversations.
3. Photography and Visual Arts - The immersive imagery trend presents an opportunity for photographers and visual artists to experiment with vibrant backdrops and contrasting elements to create captivating visual narratives.