The Vivetta AW10 collection proves that great designs do not need to come from an established fashion house. While most people can't tear their eyes away from the major Fashion Week catwalks, I suggest you at least take a moment to check out Vivì Ponti's lastet line.
Emerging Italian designer Vivì Ponti's Vivetta AW10 collection centers around edgy structures that accentuate feminine forms. I am particularly drawn to the white cutout dress--what about you?
Parisian Mime Fashion
The Vivetta AW10 Collection by Vivi Ponti
Trend Themes
1. Emerging Fashion Designers - The success of Vivetta AW10 collection highlights the growing trend of emerging designers making waves in the fashion industry.
2. Edgy Structures - Vivetta's focus on edgy structures in their AW10 collection presents an opportunity for innovative designers to explore new ways of accentuating feminine forms.
3. Alternative Fashion Week Platforms - The popularity of Vivetta's collection showcases the potential for alternative fashion week platforms to give up-and-coming designers the spotlight they deserve.
Industry Implications
1. Fashion Design - The success of Vivetta AW10 collection points to an opportunity for fashion designers to experiment with edgy structures and redefine feminine aesthetics.
2. Fashion Shows and Events - The rise of alternative fashion week platforms provides an opportunity for event organizers to showcase emerging designers and disrupt the traditional fashion show circuit.
3. Fashion Retail - The demand for designs from emerging fashion designers like Vivetta opens up a market opportunity for retailers to curate and sell unique and edgy fashion pieces.