Hidden Sports Commentator Ads

Vitaminwater France Celebrates Amateur Athletes in Funny TV Spot

During the Olympics, we celebrate the world's top athletes, but Vitaminwater France is pushing people to celebrate amateur athletes instead. It has just rolled out a humorous commercial, created by agency Sid Lee, that focuses on everyday athletes.

In the commercial, a real sports commentator hides behind street lamps and bushes and uses a microphone to make live comments on the actions made by various amateur athletes around him. These include a lone basketball player, a swimmer and a pair playing tennis, just to name a few. The athletes featured in the commercial are real people, so their reactions to the comments are authentic. Afterward, Vitaminwater France rewarded the athletes with a free bottle of Vitaminwater. As Popsop puts it, the free drink isn't "a gold medal, but still a very nice award."
Trend Themes
1. Amateur Athlete Recognition - Opportunity for brands to celebrate and promote the accomplishments of everyday athletes through innovative marketing campaigns.
2. Hidden Commentator Advertising - Using the element of surprise by featuring hidden sports commentators to create engaging and entertaining advertisement experiences.
3. Authentic Reactions in Advertising - Utilizing real people and capturing their genuine reactions to create relatable and compelling ad content.
Industry Implications
1. Sports Brands - Sports brands can explore partnerships with amateur athletes to tap into the growing market of fitness enthusiasts looking for relatable role models.
2. Beverage Companies - Beverage companies can create authentic and engaging ad campaigns that highlight the connection between physical activity and hydration.
3. Marketing and Advertising Agencies - Opportunity for agencies to develop innovative concepts that surprise and entertain audiences while promoting brands and products.

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