The Vision China 'First Love Mark' editorial is filled with candid shots of infatuated young lovers caring for nothing but each other. Playful and heartwarming, the shoot nevertheless has a tormented feeling sown throughout, since most people know how this love story will end. The mix of color shots with black and white captures this prediction most eloquently.
Shot by Michael Donovan, the Vision China First Love Mark editorial targets the youth of the world who are still filled with an unjaded perspective of life. The relaxed, carefree outfits were styled by Katie Burnett. She pulled designs from such fashion houses as Moschino, Dolce & Gabbana, Louis Vuitton and Burberry.
The Vision China First Love Mark editorial stars model Meghan Collison alongside Yuri male model Pleskun.
Gritty Infatuation Photography
The Vision China 'First Love Mark' Shoot is Playful and Carefree
Trend Themes
1. Youthful Infatuation - Opportunity to disrupt the fashion industry through playful, relaxed designs that appeal to the unjaded perspective of young consumers.
2. Candid Couple Photography - Opportunity to disrupt the photography industry by capturing authentic, unposed moments of young couples in love.
3. Mixing Black and White with Color Photography - Opportunity to disrupt the art and photography world by experimenting with unconventional approaches that combine black and white and color photography to create a unique storytelling aesthetic.
Industry Implications
1. Fashion - There is an opportunity to capitalize on youthful, playful designs that cater to the unjaded perspective of young consumers.
2. Photography - Opportunity to disrupt the photography industry by capturing authentic, unposed moments of young couples in love.
3. Art - There is an opportunity to disrupt the art and photography industry by experimenting with unconventional approaches, such as combining black and white and color photography to create unique storytelling aesthetics.