Coca-Cola Company's Fanta has launched a virtual tennis game on mobiles across Europe.
This 3D augmented reality game connects two phones via Bluetooth to play an exciting game of tennis on a court. The way players hit the virtual ball is by using their mobiles as tennis rackets.
Another app that has been created is called the ‘Fanta Stealth Sound System’ which includes sounds such as wolf-whistles, warnings, pssts, and tags for phrases like "cool" and "Let’s get out of here."
Virtual Tennis
Fanta Launches Interactive Gaming Campaign
Trend Themes
1. Virtual Mobile Gaming - Creating mobile games with augmented reality and Bluetooth connection provides an innovative way of experiencing competitive virtual gaming.
2. Interactive Ad Campaigns - Using augmented reality and sound systems as part of interactive ad campaigns can attract consumer attention and engagement.
3. Immersive Brand Experiences - Developing immersive virtual games and engaging sound systems can enhance brand experiences for consumers.
Industry Implications
1. Beverage Industry - Beverage companies can use interactive ad campaigns featuring innovative virtual games and sound systems to attract consumer attention and enhance brand experiences.
2. Mobile Gaming Industry - Companies in the mobile gaming industry can incorporate virtual sports games with augmented reality and Bluetooth connection to create unique competitive experiences.
3. Advertising Industry - The advertising industry can incorporate more interactive ad campaigns, including augmented reality and sound systems, to provide more engaging and memorable experiences for consumers.