In an endeavor to help seniors see more of the world, this virtual reality travel project enabled older people to view different destinations. Technology and Life is a collaborative effort between Intel, online platform Razões para Acreditar (or Reasons to Believe) and public relations agency Burson-Marstellar to showcase how technology can benefit health and wellness.
This dream-fulfilling example gave elderly folks living in a Brazilian community the opportunity to realize their travel goals. The residents were given VR headsets containing a variety of travel experiences. The virtual reality travel gave them a chance to see places they never got to, while others enjoyed revisiting past favorites. The emotional initiative left wearers feeling excited and often nostalgic.
Senior VR Travel Campaigns
This Virtual Reality Travel Project Fulfilled Seniors' Travel Goals
Trend Themes
1. Senior VR Travel - Disruptive innovation opportunity: Developing more immersive and tailored virtual reality travel experiences specifically designed for seniors.
2. Technology for Health and Wellness - Disruptive innovation opportunity: Integrating technology solutions into senior care facilities to enhance health and wellness through virtual reality experiences.
3. Collaborative VR Projects - Disruptive innovation opportunity: Collaborating with various organizations and platforms to create impactful virtual reality initiatives for specific target audiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Incorporating virtual reality technology into the travel and tourism industry to provide immersive and personalized travel experiences for all.
2. Healthcare - Disruptive innovation opportunity: Implementing virtual reality solutions in healthcare facilities to improve the well-being and quality of life for seniors and patients.
3. Public Relations - Disruptive innovation opportunity: Utilizing virtual reality technology in public relations campaigns to create emotional and engaging experiences for target audiences.