Virgin America flights are now providing Spotify services as well as access to the New York Times. By providing these extra amenities, the airline will attract more flyers who enjoy experiencing a wide array of music and news entertainment on long (or short) journeys.
As Virgin America flights are already able to stream Netflix, it only makes sense that they can stream Spotify as well -- standing out as the first airline to offer such a service. The music-streaming site will provide access to its entire catalog as well as curated playlists by city. For instance, if traveling to NYC, there is a Broadway-inspired playlist or a "Welcome to the Windy City" playlist if travelling to Chicago -- though it's not exactly clear what songs that would entail.
The New York Times will provide access to four of its main sections, giving full access only to members. A great business collaboration for all parties involves, this is an excellent way for both Spotify and The New York Times to gain more subscriptions.
In-Flight Music Apps
Spotify & The New York Times are Now Available on Virgin America Flights
Trend Themes
1. In-flight Streaming Services - Providing access to popular music streaming services and news publications during flights opens up opportunities for entertainment providers to collaborate with airlines and attract more customers.
2. Curated Playlists by City - Creating curated playlists based on travel destinations offers a unique and personalized entertainment experience for passengers, leading to potential partnerships between music streaming platforms and travel companies.
3. Collaborative Business Models - Collaborations between airlines, media organizations, and entertainment providers present a disruptive innovation opportunity to enhance inflight experiences and increase customer loyalty.
Industry Implications
1. Airlines - Airlines can leverage in-flight streaming services and collaborations with media companies to differentiate their services and attract more passengers.
2. Music Streaming - The integration of music streaming platforms into airline entertainment systems allows for expanded customer reach and revenue opportunities in the aviation industry.
3. Media & Publishing - Collaborating with airlines for in-flight news access offers media companies an additional revenue stream while providing passengers with convenient and exclusive content during their journeys.