Haven't you always wanted to send a personalized Potato Parade? Well, chances are you'll want to once you check out McCain's latest interactive campaign.
It was developed by glue London in collaboration with Aardman animations, the creative team behind the Wallace & Gromit and Chicken Run cartoons. The McCain ad consists of a troop of walking, talking potatoes that wander around cyberspace delivering user-generated messages, or what's being referred to as "personalized potato parades."
Choose from four out of nine potatoes with customized virtual signs containing the name of the recipient, then watch the members of your potato parade flail around the screen under your personalized message.
Campaigns like these are stellar for brand interaction; it entertained my potato loving self for quite a while. Can't say it tempted me to buy the fries though.
Spudtacular Viral Ad
McCain Potato Parade
Trend Themes
1. Interactive Marketing Campaigns - The McCain Potato Parade demonstrates the power of interactive marketing campaigns, allowing users to send personalized messages using animated potatoes.
2. User-generated Content - The personalized potato parades in the McCain ad showcases the trend of user-generated content, giving users the opportunity to create and share their own messages.
3. Brand Engagement - The McCain ad highlights the importance of brand engagement through innovative and entertaining campaigns that capture the attention of consumers.
Industry Implications
1. Advertising and Marketing - The Advertising and Marketing industry can leverage interactive campaigns like the McCain Potato Parade to create engaging brand experiences for consumers.
2. Animation and Entertainment - The animation and entertainment industry can explore opportunities in creating animated characters and interactive experiences, like the talking potatoes in the McCain ad.
3. Food and Snack Brands - Food and snack brands can adopt innovative and creative advertising strategies, such as the McCain Potato Parade, to capture consumer attention and promote their products.