No amount of color on a case can improve the quality of the item inside, so the sincerity of Vipp product packaging is quite welcome to those who care little for frills.
A clean label is sometimes the best way to get a product taken seriously, but to meet this criteria, the merchandizing does not need to be plain necessarily. Vipp teamed up with Box House to create a line of packages for these kitchen and bathroom implements, which recognizes that the objects within achieve a harmony between function and an elegant visual appeal. Vipp product packaging printed in a soft matte black with light grey sans serif text and a closeup image of the soap dispensers and salt and pepper shakers within.
Bauhaus Houseware Branding
Vipp Product Packaging Highlights Clean Aesthetics and Function
Trend Themes
1. Minimalist Packaging - There is an opportunity for businesses to create minimalist packaging designs that focus on the sincerity and quality of the product inside.
2. Elegant Visual Appeal - There is an opportunity for businesses to design products with an elegant visual appeal to achieve a harmony between function and aesthetics.
3. Function-driven Design - There is an opportunity for businesses to focus on function-driven design that embraces simplicity and clean aesthetics.
Industry Implications
1. Houseware Industry - The houseware industry can benefit from emphasizing the quality and visual appeal of their products through minimalistic packaging and design.
2. Skincare Industry - The skincare industry can benefit from utilizing minimalist and elegant packaging designs that highlight the quality and functionality of their products.
3. Food Industry - The food industry can benefit from adopting function-driven design to create packaging that prioritizes the freshness and quality of the food inside.