LØVE MEANS NØTHING releases its second drop, 'Lampin' In The Hamptons,' with a capsule collection of classic tennis whites. Inspired by iconic 70s court looks, the new collection draws from a time when tennis was as much of a fashion show as it was a competitive sport. Focusing on the luxury of leisure-wear, the 6 piece drop features classic silhouettes made in soft jersey and french terry fabrics, embroidered with elegant tonal or red branding.
A high waist, a-line, mini skirt in french terry is stark white, emblazoned with a ruby crystal embellished 'LØVE' logo on the bottom left hem for a hint of old-school glamour. The 'Lampin' hoodie' features sleek tonal 'Ø' embroidery on the front with the 'LØVE MEANS NØTHING' hidden under the hood on the back yoke for a bold element of surprise. Shot atop a rooftop garden in downtown Manhattan, the high rise views and the green shrubbery create the perfect backdrop for the traditional-meets-cool image that the brand embodies.
Vintage Tennis-Style Collections
LØVE MEANS NØTHING Launched its Second Collection
Trend Themes
1. Vintage Tennis Fashion - Opportunity for brands to tap into the nostalgia of 70s court looks and create modern iterations of classic tennis whites.
2. Luxury Leisure-wear - Potential for designers to focus on creating high-end leisure-wear pieces that combine comfort and sophistication.
3. Logo Embellishments - Growing trend of adding eye-catching logo embellishments to apparel for a touch of glamour and brand recognition.
Industry Implications
1. Fashion - Fashion brands can leverage the vintage tennis-fashion trend to introduce new collections that cater to nostalgic consumers.
2. Apparel - Opportunity for apparel companies to design luxury leisure-wear pieces that align with the growing demand for comfortable, yet stylish, clothing.
3. Accessories - Accessory brands can explore the logo embellishment trend and create unique and attention-grabbing items that appeal to fashion-conscious consumers.