Set in front of a simple blue backdrop, the Erdem Resort 2012 collection features 60s-inspired resort looks made out of rather untraditional resort materials.
Most dresses are crafted out of heavy wool and velvet textiles but are nonetheless very fitted and exceptionally feminine. The color palette is a rich and vibrant mix of florals and checkers with an occasional lace piece. The elegance tops the simplicity.
All ensembles are paired with a floral stiletto, casual updo and a bright red lip. The bright red seems to be the undertone of this summer's style, and how could one say no to that? Nothing can add character to an outfit like bright red lipstick! The only thing missing on the spread is a sheer martini glass one would need while enjoying the setting sun.
Vintage Resort Lookbooks
Erdem Resort 2012 Mixes 70s Fashion with Royal Textiles
Trend Themes
1. 60s-inspired Resort Looks - Opportunity for designers to create modern interpretations of 60s fashion using non-traditional resort materials.
2. Rich and Vibrant Color Palette - Potential for cosmetic companies to create makeup products inspired by the bold and vibrant colors seen in the collection.
3. Sheer Martini Glasses - Disruptive innovation opportunity for glassware manufacturers to create innovative sheer martini glasses that enhance the cocktail experience.
Industry Implications
1. Fashion Design - Fashion designers can explore the use of heavy wool and velvet textiles to craft uniquely fitted and feminine resort looks.
2. Cosmetics - Cosmetic companies can develop makeup products in rich and vibrant shades to align with the bold color palette of the collection.
3. Glassware Manufacturing - Glassware manufacturers can create innovative sheer martini glasses to elevate the enjoyment of cocktail-drinking experiences.