Luxury Goth
Vintage Ivory by Black Sheep and Prodigal Sons
This is one of my favorite finds so far. Black Sheep and Prodigal Sons is a store with the well-to-do goth in mind. The store and the website are reminiscent of my own San Francisco's Paxton Gate, however the focus is on jewelry where PG is taxidermy and gardening (huh?). The item I've included is a re-purposed piano key that has been augmented into a necklace. Scrimshaw holds a warm place in my heart, so this object was a no brainer to include. I believe equally important to Black Sheep is their buying experience. The packaging is creepy, and meticulously made, and I really appreciate the attention to detail.
Trend Themes
1. Luxury Goth - Opportunity for luxury fashion brands to incorporate dark, gothic aesthetics into their designs.
2. Upcycled Jewelry - Opportunity for jewelry brands to repurpose unexpected materials to create unique pieces.
3. Creepy Packaging - Opportunity for brands to enhance the overall customer experience with creative, attention-grabbing packaging.
Industry Implications
1. Fashion - Surge in demand for gothic fashion and accessories presents an opportunity for luxury fashion brands to diversify their product lines.
2. Jewelry - Growing trend towards upcycling and using unexpected materials presents an opportunity for jewelry brands to differentiate themselves and appeal to eco-conscious consumers.
3. Retail - Increasing focus on the overall customer experience presents opportunities for brands to invest in creative and unique packaging designs.