Vince, a creator of understated luxury fashion for men and women, is launching 'Vince Unfold' as a new online subscription service that gives members unlimited access to its women's apparel collection.
While there are many fashion-focused subscription services that have launched over the past few years, Vince Unfold sets itself apart by giving members the ability to rent up to four pieces from the retailer monthly and pay for items they wish to purchase at a discounted rate. A Vince Unfold subscription also includes priority delivery, returns, laundry costs and insurance in its flat monthly fee.
With the launch of this innovative fashion subscription service, Vince is setting itself apart as the first contemporary fashion label to offer this type of service. As Brendan Hoffman, CEO of Vince, says "We believe that subscription services will play a much greater role in consumer shopping patterns in the future."
Complete Fashion Subscriptions
'Vince Unfold' Covers Priority Delivery, Returns & Laundry Costs
Trend Themes
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2. Rental and Purchase Hybrid Model - The combination of rental and purchase options in subscription services opens up disruptive innovation opportunities in the fashion industry.
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Industry Implications
1. Fashion Retail - The fashion retail industry can leverage fashion subscription services to attract new customers, improve customer loyalty, and drive sales.
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