The Italian Job is the name of one pimped-out MINI Cooper S. This quick hatchback received a serious makeover from Bulgarian automotive customization specialists Vilner.
At first glance, the Italian Job looks like a traditional Mini Cooper S. There has been some sport visual work on the outside to make it more appealing but nothing enough to prepare you for what you will get on the inside. Vilner completely changed the interior of the Mini Cooper S to be a luxury car owner's dream. Taking some Bentley inspiration, the Italian Job gets Bentley rhomb pattern interior and ceiling customizations that feature the high-quality Nappa leather. Pricing for this Vilner customized Mini Cooper S is said to be around $77,500.
Revamped Luxury Interiors
The Italian Job is a Bentley-Inspired MINI Cooper S from Vilner
Trend Themes
1. Luxury Car Customization - Disruptive innovation opportunities exist in the luxury car customization industry to create unique and personalized interiors for high-end vehicles.
2. Bentley-inspired Interiors - The trend of incorporating Bentley-inspired interior designs in non-luxury vehicles opens up opportunities for collaboration between car manufacturers and luxury brands.
3. Premium Interior Upgrades - The demand for premium interior upgrades in mainstream vehicles provides an opportunity for aftermarket companies to offer high-quality and customized interiors.
Industry Implications
1. Automotive Customization - Disruptive innovation opportunities can be found in the automotive customization industry to cater to the growing demand for unique and personalized vehicle modifications.
2. Luxury Car Manufacturing - Luxury car manufacturers can explore disruptive innovation opportunities by collaborating with customization specialists to offer high-end and personalized interior options to their customers.
3. Aftermarket Automotive Accessories - The aftermarket automotive accessories industry has the potential to tap into the trend of premium interior upgrades by offering custom interior components and accessories for mainstream vehicles.