No matter how long I look at the pictures, they still blow my mind. Everything defies logic and reason.
Famous for their unconventional and unorthodox designs, Victor & Rolf's latest store in Milan further solidifies their unique creative reputation.
The entire interior of the store is upside down! Everything. The outside door is upsidedown. The floor is on the ceiling and vice versa. Chairs and tables are stuck on the ceiling. Upside down arcs provide a unique seating arrangement. Chandeliers are erected from the floor.
I imagine going into the store must be like Alice going into Wonderland.
Check out Viktor & Rolf's recent fantastic show and another inverted Champagne design they came up with last year:
Upside Down Stores
Viktor & Rolf in Milan
Trend Themes
1. Upside-down Design - Designing products or spaces in an unconventional manner by flipping traditional elements on their head.
2. Experience-focused Retail - Creating immersive and memorable experiences for customers in retail spaces to increase engagement and loyalty.
3. Innovative Visual Merchandising - Using unique and creative methods of displaying products in-store to attract attention and drive sales through storytelling and aesthetics.
Industry Implications
1. Fashion & Luxury Goods - Upside-down design can be utilized by fashion and luxury goods brands to create memorable physical spaces that reflect their brand identity and stand out to consumers.
2. Interior Design & Architecture - Upside-down design can be incorporated into interior design and architecture to create visually striking and playful spaces for commercial and residential projects.
3. Retail & Marketing - Experience-focused retail and innovative visual merchandising techniques can be adopted by companies in the retail and marketing industries to increase customer engagement and loyalty.