The idea developed by EnrÃque MartÃnez as part of an executive M.B.A. program at the Instituto de Empresa in Madrid is revolutioning the movieplex concept around the world with "hybrid movie theaters with all the digital fire and fury of a video game: fog, black light, flashing green lasers, high-definition digital projectors, vibrating seats, game pads and dozens of 17-inch screens attached to individual chairs."
"CINEGAMES is a system to play videogames through network inside an auditorium. The first one belongs to a Yelmo Cineplex theatre, located in the Commercial Centre Avenida M-40, in Madrid."
It is a total new way to enjoy videogames in real communities that is gaining attention among companies like Electronic Arts. The mix of the movie experience and the hi-tech games seems to be an effective formula to bring back youngsters to the theaters.
Videogames Theater
Large Scale Entertainment
Trend Themes
1. Videogame Cinemas - The creation of large-scale entertainment spaces integrating videogame and cinema experiences to capture a younger market.
2. Hybrid Entertainment - The merging of traditional cinema experiences with digital gaming technologies to offer a new form of entertainment.
3. Community Gaming - The development of communal gaming experiences that bring people together in one place to play together on a large scale.
Industry Implications
1. Entertainment - Entertainment companies can explore the integration of new technologies and experiential elements to enhance the cinema and gaming experience.
2. Gaming - The gaming industry can expand into new markets through the creation of large-scale gaming environments that integrate cinema experiences.
3. Hospitality - Hotels and resorts can leverage the concept of hybrid entertainment to offer guests a unique and memorable gaming and cinema experience.