GIPHY created a new Video platform that will show GIFs that have no accompanying sound. Additionally, GIPHY will use the new video platform to showcase content from a number of different organizations that it has partnered with including Universal Pictures, Geffen Records, as well as BBC America.
The platform will be restricted to short clips that will have a maximum length of 30 seconds. However, the company recommends capping clips at 15-seconds in order to keep viewers engaged. The GIPHY CEO, Alex Chung, indicated that the platform will not be open to public users.
Alex Chung also spoke about the process of GIFs becoming a popular medium, "when they did eventually hit the mainstream, it was meme culture and the Extremely Online types that got them there — not corporations."
Short-Form Video Platforms
GIPHY Created a Video Platform for Short GIFs with No Sound
Trend Themes
1. Short-form Video - The rise of short-form video platforms presents an opportunity for brands to create engaging and bite-sized content that resonates with audiences.
2. Gifs - The popularity of GIFs as a meme culture has paved the way for innovative video platforms like GIPHY, opening up new avenues for creative expression and brand collaborations.
3. Branded Partnerships - The GIPHY video platform's partnership with organizations like Universal Pictures, Geffen Records, and BBC America demonstrates the potential for brands to leverage short-form videos to reach wider audiences and connect with consumers.
Industry Implications
1. Entertainment - Short-form video platforms allow the entertainment industry to deliver captivating promotional content, engage fans, and create viral moments in the digital space.
2. Marketing and Advertising - The emergence of short-form video platforms provides marketers with an innovative channel to tell brand stories, capture attention, and create memorable experiences for consumers.
3. Social Media - Short-form video platforms like GIPHY's new video platform offer social media platforms an opportunity to enhance user engagement, increase time spent on their platforms, and attract new users.