Model Karlie Kloss has finally been granted her wings in the Victoria’s Secret Heavenly Fragrance ad campaign. A true angel now, she is a divine vision in nothing more than graceful feathers and equally ethereal lingerie. From lacy bras to white underwear, the looks complement her celestial presence perfectly. Yet it is the body wash, lotion, body mist and perfume that is the true draw for these images.
Shot in studio against an equally glowing backdrop, the Victoria’s Secret Heavenly Fragrance ad campaign appears to take place inside the golden gates of heaven. The images are the complete opposite from the Victoria's Secret Spring 2014 ad campaign, which is significantly more sensual and captured at night. This particular photoshoot is more teasing and flirtatious.
Divinely Winged Lingerie Ads
The Victoria’s Secret Heavenly Fragrance Campaign Stars Karlie Kloss
Trend Themes
1. Celestial Lingerie Advertising - Disruptive innovation opportunity: Explore creative ways to incorporate celestial elements and ethereal designs into lingerie advertisements.
2. Sensual Daytime Fragrance Campaigns - Disruptive innovation opportunity: Develop fragrance campaigns that evoke sensuality and allure in a daytime setting, breaking away from traditional nighttime associations.
3. Flirtatious Studio Photoshoots - Disruptive innovation opportunity: Experiment with studio photoshoots that embrace a more playful and teasing aesthetic to differentiate from more sensual campaigns.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Integrate divine and ethereal elements into lingerie designs to create a unique and otherworldly shopping experience.
2. Fragrance - Disruptive innovation opportunity: Develop daytime fragrance products that exude sensuality and allure, expanding the market beyond traditional nighttime usage.
3. Advertising - Disruptive innovation opportunity: Utilize more flirtatious and playful elements in studio photoshoots to challenge traditional advertising norms and attract attention.