Comfortable and unique clothing brand Lazy Oaf released a new vibrant line just in time for the summer -- offering quirky and one-of-a-kind statement pieces.
The collection was completely inspired by the brand's hometown of London, England, and uses colors and designs to represent the "melting pot" ideology of the city. The lookbook offers an authentic look at the city in the summer, complete with fruit and vegetable stalls, taxis and hair salons. The collection remains close to the brand's famous ideals with oversized silhouettes, baggy t-shirts and wide-leg pants that are all made with pastel tones and retro graphics.
Using the streetwear style that took over the city in the 90s as an outline for the vibrant line, Lazy Oaf offers a unique style for women who are looking for something comfy and detailed.
London-Inspired Streetwear
Lazy Oaf's Vibrant Line is Inspired by the Melting Pot of London
Trend Themes
1. London-inspired Streetwear - The trend of streetwear inspired by the unique style of London presents disruptive innovation opportunities for the fashion industry to create more comfortable and unique pieces using city ideologies.
2. Melting Pot Designs - The trend of using an eclectic mix of colors and designs to represent different cultures presents disruptive innovation opportunities within the fashion industry to create collections that celebrate diversity.
3. Retro Graphics - The trend of incorporating retro graphics in clothing designs presents disruptive innovation opportunities for fashion brands to create nostalgic pieces that appeal to a younger audience.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of London-inspired streetwear to create more unique and comfortable pieces that appeal to a wider audience.
2. Streetwear Industry - The streetwear industry can adopt the trend of melting pot designs to create collections that celebrate cultural diversity.
3. Marketing Industry - The marketing industry can take advantage of the trend of retro graphics by incorporating them into marketing campaigns to appeal to a younger audience.