The Viago is a smartphone-based map and navigation app created by Garmin, a company that specializes in producing GPS-related products. What separates the Viago from services like Google Maps is the fact that it can be customized via optional in-app purchases.
The Viago app offers a variety of features such as turn-by-turn navigation and multi-stop route planning. Its interface is capable of displaying current speed as well as the speed limit, and even has a special 'lane assist' feature that alerts you when it's time to think about switching lanes before an upcoming turn.
The Viago even permits users to access a three-day weather forecast for their destination. The app is compatible with iOS as well as Android devices.
One of the highlights of Viago's optional premium add-ons is Garmin Real Directions, a service that offers highly intuitive voice-guided navigation using landmarks, stop signs and traffic lights as markers, rather than street names.
Customizable Map Apps
The Viago Mapping App is Incredibly Advanced and Intuitive
Trend Themes
1. Customizable Mapping Apps - Opportunity for map apps to offer customization options through in-app purchases.
2. Advanced Navigation Features - Opportunity to develop map apps with features like lane assist and speed limit display.
3. Intuitive Voice-guided Navigation - Opportunity for map apps to provide highly intuitive voice-guided navigation based on landmarks and traffic lights.
Industry Implications
1. GPS Technology - Disruptive innovation opportunity to create customizable map apps with advanced navigation features for GPS technology companies.
2. Mobile App Development - Opportunity to develop customizable and advanced map apps with intuitive voice-guided navigation for mobile app development companies.
3. Automotive Technology - Disruptive innovation opportunity to integrate customizable map apps with advanced navigation features into automotive technology.