New York city hasn't seen a polo match in decades -- over 70 years -- but that's about to change as the Veuve Clicquot Manhattan Polo Classic is set to take place May 31.
Asprey's house team will challenge Ralph Lauren's Black Watch team on Governors Island. The RL team will include Nacho Figueras, the face of Polo Black who happens to be the best player in the world. Alongside the field, Veuve Clicquot will host a champagne bar, and the sidelines are open to picnics.
The 172-acre New York landmark island is filled with beautiful parks that will play host to lunches in the park, bike rides and tours of the National Historic District, all in celebration of the island's opening. The fourth Annual Family Festival will take place at the same time with a wide variety of activities and entertainment for children, so there will be something for the whole family.
Polo Back in NYC After 70 Years
Veuve Clicquot Manhattan Polo Classic
Trend Themes
1. Resurgence of Polo - The return of polo matches to New York City after 70 years presents opportunities for luxury brands and event organizers to tap into the nostalgia and exclusivity associated with the sport.
2. Luxury Event Experiences - The Veuve Clicquot Manhattan Polo Classic highlights the demand for unique and extravagant event experiences, opening doors for high-end brands and luxury event planners to create immersive and memorable moments for attendees.
3. Sports and Lifestyle Fusion - The combination of sports, fashion, and entertainment at the polo match paves the way for collaborations and partnerships between sports brands, fashion designers, and artists, allowing them to explore innovative ways to merge sports and lifestyle elements.
Industry Implications
1. Luxury Goods - The Veuve Clicquot Manhattan Polo Classic creates opportunities for luxury goods brands to showcase their products to affluent consumers who are drawn to the event's exclusivity and sophistication.
2. Event Management - The resurgence of polo in New York City opens up new avenues for event management companies to curate and organize unique sporting events, catering to the demand for luxury experiences and attracting high-profile clients.
3. Fashion and Sports - The fusion of fashion and sports at the polo match presents opportunities for fashion brands and sportswear manufacturers to collaborate on limited-edition collections or sponsorships, capitalizing on the growing trend of athleisure and sport-inspired fashion.