Vestige Story is a Vancouver-based clothing label that is known for its sustainable and handmade apparel. The brand's 'Message in a Bottle' t-shirt range also follows an eco theme and is uniquely packaged. The collection replaces traditional boxes and labels with a reusable glass bottle.
These handblown glass and cork bottles are used to package Vestige Story's organic cotton tees and can later be reused as water bottles, wine carafes or even as chic vases that complement any neutral design scheme.
Rather than packaging its clothing in plastic bags, this Vancouver-based clothing brand leaves consumers with a unique keepsake that can later be reused as a decor accessory in their home. Appealing to eco-conscious consumers, this label goes one step further than paper and cardboard packaging and opts for a reusable and multi-functional solution.
Bottled T-Shirt Packaging
Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles
Trend Themes
1. Sustainable Packaging - Vestige Story shows the trend of using reusable glass bottles as an alternative to traditional packaging.
2. Multi-functional Packaging - The 'Message in a Bottle' t-shirt range highlights the trend of using packaging that can be repurposed for other uses such as water bottles, carafes, or vases.
3. Eco-conscious Consumerism - The adoption of reusable packaging by Vestige Story reflects the trend of consumers prioritizing eco-friendly choices.
Industry Implications
1. Clothing and Fashion - The clothing industry can explore using sustainable packaging options like reusable glass bottles to attract eco-conscious customers.
2. Packaging and Design - The packaging industry can innovate by offering more multi-functional packaging solutions that go beyond conventional boxes and labels.
3. Home Decor and Accessories - The home decor industry can tap into the trend of repurposing packaging as decor accessories, opening up new opportunities for stylish and eco-friendly designs.