Nokia Vertu Ferrari Phone
Ascent Ferrari 60
Vertu's newest phone is the limited edition Ascent Ferrari 60. What's great about Vertus isn't that you can hear all your music or have a high resolution display -- it's the price and the prestige of ownership of this Nokia division that made it really take off. The Ferrari-themed handset feature a shift gate on its backside. The $26m000 phone also comes with an elaborately fashioned storage box, a Vertu Aerius headset, and an actual valve out of a Ferrari F1 car. If you want one, get in line at a Nokia store in London, Paris, Singapore or Hong Kong.
Trend Themes
1. Luxury Technology - There is an opportunity to create more limited edition luxury technology collaborations between high-end brands.
2. Brand Prestige - Capturing the prestige of ownership in consumer technology, which could expand into other industries that crave elevated branding.
3. Experiential Marketing - Companies can capitalize on the opportunity of combining consumer electronics with experiential marketing to create unique experiences that cater to a niche market.
Industry Implications
1. Consumer Electronics - Companies can take advantage of limited edition, high-end luxury technology to create disruption in the consumer electronics industry.
2. Automotive - Creating collaborations between the automotive and consumer electronics industries allows for opportunities to create unique products and elevate both brands.
3. Luxury Goods - Creating premium collaborations between luxury goods, such as the Vertu Ferrari phone, offers new marketing opportunities and cross-industry synergy.