Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.
The designers had this to say about their creation: "We felt that the premium and ultra premium vodka beverage category deserved a more progressive design -- one that would evoke emotion and push the limits further."
Implications - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using innovative packaging designs to help justify their price to credit-crunched consumers.
Breaking The Rules Of Design
Vertikal Vodka's Neckless Bottle
Trend Themes
1. Neckless Packaging - More premium liquor producers will follow the trend of innovative packaging designs and break away from traditional packaging norms, like designing neckless bottles.
2. Non-object Design - More brands in various industries will explore unconventional design choices that break traditional norms, like creating an elegant vase from a vodka bottle.
3. Emotion-driving Design - Designers and brands in various industries will create designs that evoke more emotions and push the limits further, like the progressive design of Vertikal Vodka.
Industry Implications
1. Alcoholic Beverages - Premium liquor brands in the alcoholic beverage industry can explore new and non-traditional packaging designs to stand out and justify their prices to consumers.
2. Packaging - The packaging industry can create new and innovative designs that break away from traditional packaging norms to satisfy brands in various industries who want to stand out.
3. Design - Brands in various industries can explore unconventional and emotion-evoking design choices to resonate more with customers and differentiate from their competitors.