Lara Stone takes the spotlight--a very pink spotlight--in the Versus by Versace Spring Summer 2010 campaign. Including both a print ad and commercial, the campaign was directed by Craig McDean and showcases the supermodel, wind-blown and sultry, in promotion of the Versus fragrance.
The commerical for the Versus by Versace Spring Summer 2010 campaign, shown here, has Stone dancing in a room of mirrors, with strobe-light flashes of light amidst a wash of hot pink. Something tells me hot pink is one of Versace's must-wear colors for next season.
Flushed Fuchsia Campaigns
The Versus by Versace Spring Summer 2010 Ad is All in Pink
Trend Themes
1. Pink Fashion Campaigns - Fashion brands can disrupt the market with ad campaigns that feature bold and monochromatic colors like pink.
2. Celebrity-driven Fragrance Campaigns - Fragrance companies can leverage celebrities to endorse their products and drive brand awareness.
3. Mirror Room Set Designs - Brands can create unique and immersive experiences for customers by incorporating mirrored rooms in their campaigns.
Industry Implications
1. Fashion - Fashion brands can leverage bold and monochromatic colors in their ad campaigns to drive customer engagement.
2. Fragrance - Fragrance companies can use celebrity endorsements to differentiate their products and stand out in the market.
3. Set Design - Set design companies can create unique and immersive experiences for brands by incorporating mirrored rooms in their campaigns.