German artist Anna Blessmann launches the first season of her versatile workwear collection. Dubbed 'A Plan Application,' the line-up of clothing is meant to be style-forward, functional and independent of the fast fashion industry. In other words, the artist focuses on creating a minimalist and practical collection that "can be built upon each season."
The inaugural installment of versatile workwear is made with creatives in mind. The silhouettes in the A Plan Application collection are logoless, utilize a subdued color palette and are meant to be elegant, reductive and referential.
Prior to the launch of her first line-up of minimalist and versatile workwear, Anna Blessmann discussed the project with British artist Peter Saville and American designer Virgil Abloh — two creatives who saw the potential in the seasonless fashion collection.
Creative-Focused Versatile Workwear
Anna Blessmann Designs a Modular-Style Fashion Collection
Trend Themes
1. Seasonless Fashion - The versatile workwear collection provides an opportunity for disruptive innovation by offering seasonless fashion that can be built upon each season.
2. Minimalist Clothing - The logoless and subdued color palette of the A Plan Application collection presents an opportunity for disruptive innovation in the minimalist clothing trend.
3. Functional Fashion - The focus on functionality in the versatile workwear collection opens up opportunities for disruptive innovation in the functional fashion trend.
Industry Implications
1. Fashion Design - The versatile workwear collection by Anna Blessmann in the fashion design industry provides an opportunity for disruptive innovation in seasonless fashion and minimalist clothing.
2. Creative Industries - The A Plan Application collection, designed with creatives in mind, offers disruptive innovation opportunities within the creative industries by providing functional and minimalist clothing options.
3. Fast Fashion Industry - The independent nature of the versatile workwear collection presents an opportunity for disruptive innovation in the fast fashion industry by offering a sustainable and seasonless fashion alternative.