Buying a bottle of perfume usually means having to choose between an elegant glass bottle for at-home use or a compact and travel-ready vial but Shiseido and Aptar collaborated on a versatile perfume bottle that offers the best features of both packaging types. Issey Miyake's iconic L’Eau d’Issey fragrance is now available in the innovative new double pack concept called IGO / ISTAY.
While the design offers more versatility than ever before, it pays tribute to the form of the original L’Eau d’Issey fragrance bottles. The ISTAY base of the bottle is designed to stay put and the "nomadic" IGO cap can be taken on the go, completely separate from the rest of the perfume packaging, without the need to fuss over its lightweight and unbreakable form.
Two-in-One Perfume Bottles
Aptar and Shiseido's Perfume Bottle Supports Home & On-the-Go Use
Trend Themes
1. Two-in-one Packaging - Packaging innovations that combine the best of both worlds, such as at-home and on-the-go use, could disrupt the traditional consumer behavior.
2. Modular Packaging - Breaking down traditional packaging designs into separate and interchangeable components could create new opportunities for product personalization.
3. Sustainable Packaging - Creating packaging that is both functional and environmentally friendly could become a key trend in the industry as consumers become more eco-conscious.
Industry Implications
1. Fragrance - Innovative packaging concepts could give brands a unique selling proposition in a highly competitive industry.
2. Cosmetics - Advancements in packaging design could lead to new ways to package and apply cosmetics, creating new opportunities for differentiation.
3. Consumer Goods - As consumer preferences and lifestyles change, packaging innovations will become an important way to keep up with demand and stay ahead of the competition.