Donatella Versace handpicked Christopher Kane to relaunch the Versus line for the iconic Italian design house. The collection of approximately 20 accessories is an edgy assortment of oversized crystals, black and silver leather and metallic trim.
There are strappy high-heeled gladiator sandals, rocker-chic booties and handbags that that scream Versace sexiness and glamour.
Donatella said of Kane, "Who better than Christopher to revive it? He made so many sketches and they were all so good, we had a hard time editing." Prices of the pieces run from $500 to $1500 and a line of clothing is planned for Spring 2010.
Iconic Brand Relaunches
Christopher Kane Collaborates with Versace for Versus Line
Trend Themes
1. Fashion Collaborations - The trend of iconic fashion brands collaborating with young talent offers the opportunity for disruptive innovation in the fashion industry.
2. Reviving Successful Brands - Reviving successful brands through fresh collaborations with new designers or relaunching iconic lines can create disruptive innovation opportunities for fashion companies.
3. Edgy Accessories - Designing and producing edgy accessories like oversized crystals, rocker-chic booties, and handbags with a touch of glamour presents the opportunity for disruptive innovation in the accessories industry.
Industry Implications
1. Fashion - Fashion companies have the potential to create disruptive innovation in the industry by reviving iconic brands or launching new collaborations.
2. Accessories - Companies specializing in accessories have the opportunity to create disruptive innovation by designing and producing edgy accessories that incorporate elements of glamour and rock-chic style.
3. Design - Design firms that work in fashion and accessories have the potential to create disruptive innovation in the industry by offering fresh and innovative collaboration ideas to iconic brands looking to refresh their image.