The Verizon Wireless misfit iPhone ad doesn't exactly scream "Christmas spirit" but it certainly knocks their competitor, AT&T.
The commercial takes place in the land of the misfits, where all the rejected toys of the North Pole hang out, and this year among them is an iPhone... on the AT&T network. Why? Because Verizon offers five times more 3G coverage.
Ouch, competitor bashing is never fun, but the Verizon Wireless misfit ad sure gets to the point.
Misfit Tech
Verizon Wireless Misfit Ad Shows the iPhone as an Outcast in the North Pole
Trend Themes
1. Network Coverage Superiority - Verizon showcasing their network coverage superiority through advertising.
2. Competitor Bashing - Competitor bashing becoming more prominent in advertising.
3. Holiday Advertising - Holiday advertising becoming more edgy and less sentimental.
Industry Implications
1. Wireless Carriers - Opportunity for wireless carriers to showcase their network coverage and competitiveness through advertising.
2. Marketing and Advertising - Opportunity for more edgy and controversial advertising in marketing and advertising industry.
3. Manufacturing and Retail - Opportunity for manufacturing and retail industries to adjust their holiday advertising strategies.