Japanese graphic designer VERDY is releasing another ‘Despicable Me’-themed collection, spotlighting VERDY’s VICK character alongside the Minions from the popular movie franchise. The release includes two skateboards, hoodie designs, hats, pins, stickers, and keychains. The skateboard designs can be placed side by side to complete a photo of a Minion character and VICK standing next to each other.
Other offerings include a yellow long sleeve shirt that promotes the new ‘Minions: The Rise of Gru’ movie. The shirt also features Illumination and Wasted Youth branding. A gray ‘Minions & Vick’ hoodie has the same graphic as the skateboards printed on the front chest area. The capsule will debut at Universal Studios Hollywood on June 17th, 2022, and Universal Studios Osaka Jun 24, 2022. The products will also be up for sale on the VERDY x Minions website.
Collaborative Cartoon Capsules
VERDY x Minions Delivers a Colorful Apparel and Accessories Capsule
Trend Themes
1. Collaborative Merchandise Collections - VERDY x Minions showcases how collaborating through merchandise can expand brands' reach.
2. Character Crossover Products - The use of a designer's original characters in a crossover product line with a popular franchise opens up opportunities to expand into broader markets.
3. Interactive Merchandise Features - The skateboard designs' interactive feature creates a more immersive experience for fans and collectors.
Industry Implications
1. Fashion and Apparel - The use of popular movie franchises and graphic designers in apparel gives a fun and creative avenue for clothing lines.
2. Entertainment and Media - Collaborations between franchises and designers lead to interesting merchandise prospects for fans of various fandoms.
3. Sports and Recreation - Interactive features in merchandise, such as the interactive skateboard designs, cater to sports and recreation enthusiasts.