Perhaps designers are holding back the frills for the 2010 Pre-Fall lines to really stun when it’s time for the actual Fall collections to show. Whatever the reason, it’s not to say that collections like the Vera Wang 2010 Pre-Fall line-up aren’t great (they are), they are just noticeably more… humdrum.
The Vera Wang 2010 Pre-Fall collection takes on a tailored aesthetic with styles that tell a likely story: a girl goes to work, then heads to the after-party with only a few minor adjustments needed. Despite its overall mild tone, there were some accents worthy of note: beaded shoulder panels, fur patchwork detail, sheer inserts, and a few sequined-out numbers. Just enough to give a working girl some after-dark edge.
Tame Cocktail Couture
The Vera Wang 2010 Pre-Fall Collection Plays It Safe
Trend Themes
1. Tailored Aesthetic - The trend towards tailored fashion featuring accents such as beaded shoulder panels creates an opportunity for the development of stylish and versatile work to after-party clothing.
2. Humdrum Collections - Designers could disrupt the fashion industry by creating collections that break away from traditionally mild and uninspired fashion inspirations.
3. Pre-fall Lines - Creating seasonal lines that build up to the Fall collection offers the innovation opportunity for designers to stun audiences with both the Pre-Fall and Fall collections.
Industry Implications
1. Fashion Industry - Designers could disrupt the fashion industry in a number of ways, including through the creation of humdrum collections, Pre-Fall lines, and tailored aesthetic designs.
2. Retail Industry - Retailers could capitalize on the trend towards tailored clothing that can be worn from work to after-parties, offering versatile options to fashion-conscious consumers.
3. Consumer Goods Industry - Consumer goods companies could seek to disrupt the fashion industry by developing innovative materials and technologies that enable the creation of unique and stylish clothing options.