The vending machines by Wieden+Kennedy were part of the ‘Insert Change Here’ event by the advertising firm. Instead of vending machines dispensing candy, the company came up with the inventive idea of selling artworks and merchandise.
The collection of artworks included postcards, stickers, dolls and drawings, and the money raised was then donated to the Sun Community Schools. More than 650 people attended this event, and the vending machines were filled with over $4000.
Wieden+Kennedy is an independent advertising agency that has offices in Portland, New york, Sao Paulo, London, Amsterdam, Delhi, Shanghai and Tokyo. They focus on maintaing great relationship between their company and customers, and are known for their community contributions. This interesting campaign is one of its many creative ways the team has raised money.
Charitable Artwork Dispensers
The Vending Machines by Wieden + Kennedy Raise Money for Schools
Trend Themes
1. Charitable Art Vending - Reimagining vending machines to sell artworks and merchandise as a means to raise money for charitable causes.
2. Interactive Fundraising Events - Creating interactive events that engage participants in unique ways to raise funds for community initiatives.
3. Creative Philanthropic Campaigns - Using creative and innovative campaigns to generate funds for charitable organizations.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop philanthropic campaigns that leverage their creative expertise.
2. Art - Art industry could explore opportunities for collaborations with charitable organizations to raise funds through vending machines or similar concepts.
3. Education - Educational institutions can partner with creative agencies to host interactive fundraising events that benefit both the community and the schools.