French perfume company Velds has come up with a brand new fragrance 'Prends Moi,' which apparently encourages weight loss. Instead of going on a typical diet or trying to exercise more, all you need to do is spritz on a little perfume.
The product works by releasing beta-endorphines, which apparently lessen the craving to over-indulge. Whenever you're feeling peckish, just lather a bit of this on and your appetite will be gone. It comes in a number of scents including grapegruit, mandarin, vanilla, sandalwood and others.
According to Oddity Central, The Centre of Biological Research and Cutaneous Experimentation study of women aged 18 to 75 years found that 82 percent felt "a sensation of comfort" after using Prends-Moi, while 75 percent felt a "decrease in their eating urges after using the fragrance for four weeks."
I'm sure plenty of women would give this a try.
Fragrances
Velds 'Prends Moi' Lets Users Shed Pounds with Perfume
Trend Themes
1. Weight Loss Fragrances - The trend of using fragrances to aid in weight loss by releasing beta-endorphines and reducing food cravings.
2. Non-traditional Weight Loss Methods - The trend of exploring unconventional methods, like fragrance, for weight loss rather than traditional diets and exercise.
3. Scented Appetite Suppressants - The trend of developing scented products, such as perfumes, that help curb appetite and reduce overeating.
Industry Implications
1. Perfume Industry - Opportunity for perfume companies to develop and market weight loss fragrances that target specific consumer needs.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to incorporate fragrance-based weight loss products into their offerings, providing alternative solutions to customers.
3. Beauty and Fashion Industry - Opportunity for beauty and fashion brands to tap into the weight loss market by creating fragrances that promote appetite suppression and offer a unique selling point.