With a shift towards glass skin and a radiant, healthy appearance, many beauty brands are launching sustainable products that encompass this approach, broadening their scope from heavy long-wearing matte looks. One such brand to do so, and is acclaimed for its range of shades is Fenty Beauty.
Fenty Beauty has launched a new vegan tinted moisturizer that hydrates skin, fades dark spots, and enhances elasticity. The Hydra Vizor Huez is formulated with broad spectrum mineral SPF 30 while aiming to nourish parched skin and smooth texture overtime for a plump and dewy glow finish. Lightweight and ranging in ten different shades, Hydra Vizor Huez is ideal for consumers with any skin type and is developed with skin-enriching ingredients such as hyaluronic acid, antioxidants from kalahari melon, and aloe.
In an effort to promote sustainable packaging, Fenty Beauty is also offering a separately sold outer case that only requires refills of the Hydra Vizor Huez which are pushed and clicked into place, eliminating the use of bottles and other materials such as additional plastic.
Hydrating Tinted Moisturizer
The Fenty Hydra Vizor Huez is Formulated to Quench Thirsty Skin
Trend Themes
1. Vegan Skincare Products - The rise of vegan skincare products offers alternatives that cater to ethical consumers seeking cruelty-free beauty solutions.
2. Sustainable Beauty Packaging - Innovations in sustainable beauty packaging, such as refillable outer cases, reduce environmental impact by eliminating the need for single-use plastics.
3. Multi-functional Beauty Products - Multi-functional beauty products that combine skincare benefits with cosmetic attributes cater to consumers looking for streamlined, effective beauty routines.
Industry Implications
1. Vegan Cosmetics Industry - The vegan cosmetics industry is expanding as more brands develop plant-based formulas that align with increasing consumer demand for ethical products.
2. Eco-friendly Packaging Industry - The eco-friendly packaging industry is innovating with refillable and recyclable solutions to meet sustainability goals and reduce environmental waste.
3. Beauty and Personal Care Industry - The beauty and personal care industry is seeing a shift towards products that offer both cosmetic and skincare benefits, addressing a growing preference for multi-purpose items.