Illinois-based Greenleaf Foods, which specializes in the production of plant-based proteins, has partnered up with San Francisco-based plant-based alternatives company Eat Just to launch a delicious vegan breakfast sandwich.
The Field Roast Classic Style Sausage, Egg & Plant-based Breakfast Sandwich brings together Greenleaf's Field Roast plant-based sausage patty and vegan cheese with Eat Just's plant-based egg alternative, creating an innovative co-branded vegan breakfast sandwich which offers a delicious and nutritious alternative to traditional meat-based sandwiches. The sandwich is set to be offered at Whole Foods Market locations to begin with, before being expanded to additional stores.
Given the increasing popularity of plant-based diets, the bar is continually rising for new products entering the space, which is precisely why two high-growth market leaders known for their innovative methods and products have joined forces to provide an all-star plant-based vegan breakfast sandwich.
Delectable Vegan Breakfast Sandwiches
This Sandwich Boasts Plant-Based Sausage & Egg Alternatives
Trend Themes
1. Plant-based Diets - The increasing popularity of plant-based diets creates opportunity for innovative plant-based alternatives in breakfast sandwiches.
2. Co-branding - Partnerships in the plant-based protein industry allow for collaboration and new innovative products, such as this co-branded breakfast sandwich.
3. Vegan Convenience Foods - The trend toward plant-based and vegan diets creates opportunities for convenient, ready-to-eat vegan options such as this breakfast sandwich.
Industry Implications
1. Plant-based Proteins - Companies specializing in plant-based proteins, such as Greenleaf Foods, are well-positioned to capitalize on the trend toward vegan diets and innovative products like this breakfast sandwich.
2. Alternative Meat Products - The rise of plant-based diets creates opportunities for companies like Field Roast to innovate and expand their alternative meat products.
3. Natural Grocery Stores - Retailers of natural and organic products, such as Whole Foods Market, provide a platform for introducing and testing new vegan and plant-based products to consumers.