American footwear giant New Balance has officially unveiled 990v5 Vegan. The new sneaker looks nearly identical to the classic model but has replaced its use of pigskin suede and genuine leather with more sustainable, vegan-friendly alternatives.
Delivered in the brand's signature grayscale palette and built with sustainability in mind, the 990v5 Vegan should appeal to eco-conscious shoppers who consider themselves fans of the brand. Vegan leather is used throughout the model, which is combined with a gray mesh that is layered underneath the shoe's uppers. In addition, plastic overlays are found on the three-quarter panels and heel cups.
One standout feature, which denotes the vegan nature of the sneaker, is an adapted "V" logo on the heel, delivered in a green and white color scheme.
Grayscale Vegan Sneakers
New Balance Unveils the 990v5 Vegan with Adapted 'V' Logo
Trend Themes
1. Sustainable Sneakers - Brands who create sustainable sneakers by replacing animal-based materials with vegan-friendly alternatives could appeal to eco-conscious shoppers.
2. Vegan Fashion - The use of vegan leather and materials in fashion items like sneakers caters to consumers who prioritize animal rights and ethical fashion choices.
3. Green Marketing - Green marketing campaigns that highlight the use of sustainable and vegan materials in products such as sneakers can appeal to eco-conscious consumers.
Industry Implications
1. Footwear - Footwear brands can innovate and disrupt the industry by replacing traditional animal-based materials in their products with vegan-friendly and sustainable alternatives.
2. Fashion - The fashion industry can tap into the growing demand for sustainable and ethical products by incorporating vegan-friendly materials, such as leather alternatives, into their designs.
3. Marketing - Brands that focus on environmentally-friendly and sustainable messaging in marketing campaigns can capture the attention of eco-conscious consumers, and differentiate themselves in the market.