The G2 Grey Vega iPad commercial demonstrates how magazines and the print industry in general is becoming a dying business. To publicize Vega magazine being accessible online, the commercial predicts how children will interact with magazines in the future.
The child sits in the middle of a living room floor trying to enlarge a magazine photo with a spread of the fingers. However, no matter how hard the child tries, the picture will not enlarge and nothing happens when touching the various pictures on the page. Although morbid, the G2 Grey Vega iPad commercial is very telling about what the future has in store for the world of print. Soon, iPads, laptops and Kindles will take over as the new medium of print, and tangible magazines will be left as a fading business.
Morbid Magazine Ads
The G2 Grey Vega iPad Commercial Shows Print as a Dying Business
Trend Themes
1. Digital Magazine Subscriptions - As print media dies out, there is an opportunity to create disruptive innovation in the digital magazine subscription industry.
2. Interactive Tablet Advertising - Tablet devices pose an opportunity for advertisers to create interactive and engaging ads that cannot be replicated in print magazines.
3. E-reading Technology - As e-readers become more prevalent, there is an opportunity to develop new e-reading technologies that better mimic the tactile experience of reading a print magazine.
Industry Implications
1. Print Advertising - As print media becomes less popular, there is an opportunity for the print advertising industry to pivot to digital advertising and offer more engaging, interactive experiences for users.
2. Tablet Devices - As tablet devices continue to rise in popularity, there is an opportunity for device manufacturers to create new features and technologies that cater to the demand for digital content consumption.
3. Digital Publishing - As more traditional print media move towards digital, there is an opportunity for digital publishing companies to create more innovative and engaging content experiences that are optimized for digital devices.