AR has become a powerful tool for marketing products and interesting art installations, and the recent Vectorfunk collaboration between artist Matt W.Moore and Rémy Martin VSOP showcases how incredible AR installations can be. Inspired by the digital way of life, this collaborations renders a live touch to the VSOP to create life-like experiences. The experiences focus on the sensory connections related to cognac-making and include elements of grapes and leaves in this unique visual narrative.
The AR portion of this Vectorfunk collaboration functions off an integrated app and includes "tours" of major cities, including Shanghai, Moskva, London and New York. This interactive element will allow iPhone users to scan a QR code on the Rémy Martin website and from there they can explore these cities with Moore's artwork populating the city.
AR Vectorfunk Experiences
Matt W.Moore and Rémy Martin Have Partnered to Craft an AR Experience
Trend Themes
1. Augmented Reality Marketing - The use of AR in marketing products and art installations provides opportunities for companies to create engaging and innovative experiences for their customers.
2. Sensory-driven Experiences - Focusing on sensory connections, like the Vectorfunk collaboration with Rémy Martin, can provide an immersive and unique experience for customers in industries ranging from food and beverage to tourism.
3. Integrated Mobile Apps - Integrated mobile apps, such as the one used in the Vectorfunk collaboration, offer opportunities for businesses to expand their reach and engage with tech-savvy customers in new and exciting ways.
Industry Implications
1. Alcohol and Spirits - Companies in the alcohol and spirits industry, like Rémy Martin, can leverage AR and sensory experiences to create unique brand experiences for customers.
2. Tourism - The Vectorfunk collaboration's use of AR to create interactive tours of major cities highlights the potential for the tourism industry to utilize AR technology to enhance sightseeing experiences.
3. Art and Design - The use of AR technology in art installations, like the collaboration between Matt W.Moore and Rémy Martin, presents a new potential avenue for artists to showcase their work and for galleries and museums to attract new audiences.