Vaughn de Heart is known for making colorfully light-hearted graphic tees and hoodies, and the new Summer 2013 line is no different.
After watching the lookbook video, it's clear that Vaughn de Heart aims to incorporate wit into current fashion trends while producing an eye-catching collection. All of this is done successfully by the fashion house with its primary colored tank tops and tees featuring fun quirky slogans. One particularly fun piece is a primary blue tank top with 'ITA' splashed across the front in bold white letters. These letters are positioned above a tiny Italian flag, making a patriotic statement while functioning as a hip clothing design.
The Vaughn de Heart summer collection is perfect for hot summer weather with its bright colors and exuberant designs. This is not a collection to miss.
Colorful Wordplay Fashion Collections
The Vaughn de Heart Summer 2013 Line is Both Witty and Wild
Trend Themes
1. Colorful Fashion Trends - Opportunity for disruptive innovation in the fashion industry by incorporating bright colors and exuberant designs into clothing lines.
2. Witty Slogan Fashion - Opportunity for disruptive innovation in the fashion industry by creating clothing with fun and quirky slogans that appeal to a younger demographic.
3. Graphic Tee Collections - Opportunity for disruptive innovation in the fashion industry by producing eye-catching graphic tees that stand out from traditional apparel.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating colorful designs and witty slogans into clothing collections.
2. Apparel - Opportunity for disruptive innovation in the apparel industry by creating graphic tees with bold and unique designs.
3. Clothing - Opportunity for disruptive innovation in the clothing industry by developing clothing lines with vibrant colors and playful slogans.