A three dimensional form can certainly incite emotions, so it's no coincidence that Vara Shampoo packaging should take such a slim and delicate shape. Conceived as an entry for the Avery Dennison International Design Competition, the plastic cleanser bottles do their best to embody the best features of the products within.
Each elongated receptacle takes the same softly cinched form which gives the it grace and elegance, but they labeling of each differs slightly. A black and a white bottle have both been proposed for the "normal hair" variety, while a single and explicitly natural suggestion was made for the cleansing shampoo container. The aforementioned two have been printed with the same logo, look and leafy decal, while Murray Brand Communications opted for more floral ornamentation and the image of a hummingbird on the latter piece of Vara Shampoo packaging.
Divine Detergent Branding
Vara Shampoo Packaging Communicates Smooth Contents
Trend Themes
1. Slim Packaging - The slim and delicate shape of Vara Shampoo packaging showcases the trend of slim packaging, which can evoke emotions and enhance perceived elegance.
2. Differentiated Labeling - Vara Shampoo's differentiated labeling approach, with variations for different hair types, reflects the trend of personalized packaging that caters to specific consumer needs.
3. Nature-inspired Design - The use of floral ornamentation and the image of a hummingbird on Vara Shampoo packaging exemplifies the trend of nature-inspired design, which appeals to consumers seeking natural and eco-friendly products.
Industry Implications
1. Personal Care Products - The personal care products industry can explore slim and elegant packaging designs like Vara Shampoo to create a sense of luxury and uniqueness for their products.
2. Packaging and Labeling - The packaging and labeling industry can leverage the trend of differentiated labeling seen in Vara Shampoo packaging to offer customized solutions for various product categories.
3. Natural and Eco-friendly Products - The natural and eco-friendly products industry can draw inspiration from Vara Shampoo's nature-inspired design to create packaging that visually communicates the eco-consciousness of their products.