Brazilian brand Cleiton has announced the launch of Vapezinhos de Chocolate (Little Chocolate Vapes), a one-of-a-kind milk chocolate product that intends to offer a tongue-in-cheek take on the chocolate cigarette treats that were popular in the 1950s.
Here, as its name suggests, the faux cigarettes have been replaced with completely edible chocolate vapes, a design decision that is meant to reflect the current shift towards vape culture in South America. According to the company, the goal of the new Vapezinhos de Chocolate treats is actually to stop young children from vaping by raising their awareness of their potential harm.
The chocolate vapes come packaged in a distinctly retro design that intends to mimic the look of the packaging used by Brazilian chocolate company Chocolate Pan, which was widely known for its own chocolate cigarette treats.
Retro-Inspired Chocolate Vapes
Cletion Launches a Line of Edible Vapes, 'Vapezinhos de Chocolate'
Trend Themes
1. Retro-inspired Food Products - Opportunity to create other retro-inspired food items that cater to nostalgia and novelty for consumers.
2. Edible Vaping Products - Opportunity to improve technology and develop more edible vaping products that are safer for consumers to use.
3. Harm Reduction Messaging - Opportunity to incorporate harm reduction messaging into product designs and packaging to ensure consumers are informed about the potential dangers of the products they use.
Industry Implications
1. Food and Beverage - Food and beverage industry can capitalize on the nostalgia trend by creating retro-inspired food items like Cleiton's Vapezinhos de Chocolate.
2. Vaping - Vaping industry can explore the development of edible vaping products that are not harmful to consumers.
3. Packaging and Design - Opportunity for packaging and design professionals to create visually appealing retro-inspired designs that capture the nostalgia trend in new products.