Vans is ditching the boards for bikes with the new Vans World Track Pack. The World Track Pack was designed with the track bike community in mind.
I would've expected Vans to make a shoe for BMX riders before they made one for track cyclists. Vans adventurousness has paid off in the form of two seriously smooth and stylish shoes. The Vans World Track Pack is made up of two Era 59s coming in either a blue or black suede colorway. The laces also have reflective material built into them for all of you night riders out there.
Cyclist Street Shoes
The Vans World Track Pack is Built for Track Bikers
Trend Themes
1. Track Cycling Shoes - There is an opportunity for shoe manufacturers to design shoes specifically for track cyclists with features like reflective laces for night riding.
2. Athletic Shoes for Niche Sports - Manufacturers can explore creating specialized shoes for other niche sports communities who may not have a shoe dedicated to their specific needs.
3. Cross-sport Collaborations - There is an opportunity for unique brand collaborations between different sports communities to create new products, expand their reach, and attract new customers.
Industry Implications
1. Athletic Footwear - There is potential for athletic footwear companies to expand their product lines to include more specialized shoes for various niche sports communities.
2. Cycling Gear - The cycling gear industry can benefit from expanding their offerings to include more stylish and functional options for track cyclists to choose from.
3. Collaborative Marketing - Companies can explore collaborative marketing opportunities with brands from different sports communities to tap into new audiences and expand their brand reach.