The 'Digi Hula Old Skool' is the name of a version of tropical Vans sneakers -- released to the public just in time for the upcoming summer season.
The shoes use the brand's iconic stripe that appears along the side, with its white color contrasting the mostly dark upper of the Vans sneakers. Printed on the durable canvas fabric are iconic Hawaiian hula girls, who strum ukuleles while wearing beige grassy skirts. The shoes are built for comfort with the flexible cloth upper and thick rubber sole that supports the wearer effectively. Other features include a padded collar that protects ankles by ensuring that the material doesn't cut into the skin and the brand's classic waffle imprint on the shoe's bottom. With the Digi Hula Old Skool, Vans looks to profit from a seasonal print that reminds consumers of the beach.
Tropical Skate Shoes
These Vans Sneakers are Patterned with Hawaiian Hula Girls
Trend Themes
1. Tropical Print Sneakers - The tropical print sneaker trend offers opportunities for brands to capitalize on summer-inspired designs.
2. Iconic Patterned Footwear - The use of iconic patterns on shoes presents an opportunity for innovative and eye-catching designs.
3. Comfortable Summer Shoes - The demand for comfortable summer shoes allows for the possibility of disruptive innovations in materials and construction.
Industry Implications
1. Footwear - The footwear industry can capitalize on the tropical sneaker trend by incorporating unique prints into their product lines.
2. Fashion - The fashion industry can explore the use of iconic patterns on various clothing items, including footwear, to create visually appealing designs.
3. Textile and Materials - The textile and materials industry can develop innovative fabrics and materials that offer comfort, durability, and flexibility for summer footwear.