I think we all had a pair of sneakers that was covered with scribbles as a kid. Now that look is being celebrated with the Vans Crayola pack. Being offered in the Slip-nn, the Sk8-hi and the Authentic, these shoes feature patterning that looks like it was done by a kindergarten student.
The Vans Crayola pack even come with a coloring book exclusive to the collection so you can get some practice of our own before you decide to add your own artistic contribution to your kicks. Just remember crayon rule number one: never go outside of the lines!
Coloring Book Skate Kicks
Relive Grade School Art Class with the Vans Crayola Pack
Trend Themes
1. Coloring Book Fashion - There is a growing trend of incorporating coloring book designs into fashion items, allowing consumers to add their own artistic touch.
2. Nostalgic Retro Styles - Retro-inspired designs, such as shoes covered in scribbles reminiscent of childhood, are gaining popularity among consumers seeking a nostalgic aesthetic.
3. Personalization in Footwear - Footwear brands are embracing personalization by offering products that allow customers to customize and personalize their own shoes with artistic elements.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can explore opportunities to create products that tap into the nostalgia trend and offer customizable elements for consumers.
2. Footwear - In the footwear industry, there is potential for disruptive innovation by introducing more customizable options and collaborating with nostalgic brands or artists.
3. Arts and Crafts - The arts and crafts industry can capitalize on the trend of coloring book-inspired fashion by creating complementary products or collaborate with fashion brands to offer coloring book-themed accessories.