The Vans 2019 Cordura Collection has been unveiled as the latest lineup of footwear options for consumers who are seeking to enhance their style without losing sight of the technical needs. The lineup includes the Sk8-Hi and Old Skool shoe styles, which have both been paired with the namesake Cordura fabric to drastically increase the footwear's ability to withstand rugged wear. The material is capable of offering advanced resistance to rips, tears, abrasions and even scuffs to keep the footwear looking like new for longer.
The Vans 2019 Cordura Collection includes the aforementioned shoe styles in a variety of color options to suit any style preference. Starting at $65 per pair, the shoes are finished with reinforced toecaps and an upper section crafted with suede and textile.
Rugged Activity-Ready Footwear
The Vans 2019 Cordura Collection is Stylishly Durable
Trend Themes
1. Rugged Footwear - Opportunity for disruptive innovation lies in developing footwear that combines style with durability to withstand rugged wear.
2. Cordura Fabric - Developing products with Cordura fabric presents an opportunity for disruptive innovation as it enhances resistance to rips, tears, abrasions, and scuffs.
3. Enhanced Style - There is a disruptive innovation opportunity in creating footwear that enhances style while meeting technical needs for consumers seeking both fashion and functionality.
Industry Implications
1. Footwear Industry - The footwear industry can explore the disruptive innovation potential by focusing on ruggedness, durability, and style combination.
2. Textile Industry - The textile industry can seize disruptive innovation opportunities by developing and promoting fabrics like Cordura that offer enhanced resistance for various applications.
3. Fashion Industry - The fashion industry can tap into the disruptive innovation potential by creating fashionable footwear that incorporates advanced materials for extended durability.