Footwear label Vans joins retailer Barneys to create the Vanosaur collection comprised of four sneaker silhouettes in total. All of the sneakers in the pack are complete in an all-over design infused through embroidered processes -- the graphic of playful dinosaurs in sunglasses whilst skateboarding adorns the silhouettes. This visual boasts a hand-drawn design and it references a print that Vans first incorporated back in the 80s.
The six different offerings are complete in either a black or white canvas -- this includes the signature Old Skools and the Authentic in black or white each, a black tonal Sk8-Hi, and a kid's black Slip-On. Additional to the dinosaur pattern, the sneakers are complete atop a white tonal rubber midsole, metal eyelets, and the classic jazz side stripe.
Hand-Drawn Graphic Sneakers
Vans and Barneys' Vanosaur Collection References Archival Designs
Trend Themes
1. Hand-drawn Graphic Sneakers - Opportunity for more fashion labels to incorporate a unique hand-drawn design in their footwear collections.
2. Embroidered Processes - The utilization of embroidered processes in creating shoes could lead to more unique sneaker designs from different brands.
3. Archival Designs - Revisiting and incorporating archival designs into modern sneaker collections may become a trend in the fashion industry.
Industry Implications
1. Footwear - Potential for a new market of hand-drawn graphic sneakers to emerge in the footwear industry.
2. Fashion - An opportunity for fashion brands to incorporate playful and unique designs in their collections.
3. Apparel - The success of hand-drawn graphic sneakers may lead to more apparel items with similar designs.