The Vanity Fair Italia June 2014 Gol! editorial offers a fashionable, fun loving take on this year's World Cup Games. Models Kristina Romanova, Jordan Stenmark and Zac Stenmark are clad head to toe in each shot in Italian soccer apparel, making no mistake of who the European magazine is rooting for during the FIFA event.
Photographer Stewart Shining captured the trio in an assortment of funky positions. Whether holding Romanova up in the air or jumping high, the models each looked enthused about the sport and their country's participation in the World Cup.
Stylist Sciascia Gambaccini walked a thin line between athleticism and high end couture. Paired together were high rise shorts, knee socks and bandeaus with leather pants, glitter and bomber jackets.
Funky World Cup Photoshoots
The Vanity Flair Italia Gol! June 2014 Editorial is Athletic and Fun
Trend Themes
1. Fashionable Sports - There is an opportunity for sports fashion brands to release more stylish and playful apparel, geared towards celebrating sports events and creating fun photo opportunities.
2. Sporty High Fashion - There is an opportunity for high fashion brands to incorporate sportswear into their designs in a way that is both athletic and fashionable.
3. Photography and Sports - There is an opportunity for photographers to experiment with sports photography beyond traditional action shots, incorporating playful and creative elements in their shoots.
Industry Implications
1. Sports Apparel - Sports apparel companies could take advantage of the playful sports fashion trend to create new, stylish designs that cater to fans of sports events.
2. High Fashion - High fashion brands could take advantage of the sporty high fashion trend by creating designs that incorporate both athletic and couture elements.
3. Photography - Photography industries could capitalize on the trend of playful sports photography by experimenting with new methods of capturing sports events that incorporate creative and unique elements.