Canadian all-weather apparel brand, Vallier, debuted its Spring/Summer 2020 collection with sophisticated styles for both men and women that fuse form and function. The brand launched in 2019 using the knowledge of over 35 years curating technical clothing to create high-end "better urban living" basics. The Spring/Summer series ranges from premium tees to elevated jumpers and includes an ultra-versatile shirt-jacket and matching pants for men in abrasion-resistant material alongside a classic button-down shirt dress in a soft eco-friendly crepe material for women.
Maxime Dubois, the Co-CEO of Vallier, commented "True to our core values, our new spring-summer lineup features minimalist designs in technical, sustainable fabrics. For this collection, we paid special attention to silhouette and comfort, with details that move with you no matter where you are or what you’re doing. We used Sorona by Dupont and Tencel—renewably sourced materials— to support our goal of being increasingly environmentally conscious."
The Spring/Summer series from Vallier is available in April on altitude-sprots.com with styles ranging from $30 to $190.
All-Weather Performance Apparel
Canadian Brand Vallier Launched its Spring-Summer 2020 Series
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunities in sustainable fashion include using renewably sourced materials like Sorona by Dupont and Tencel.
2. Technical Clothing - Disruptive innovation opportunities in technical clothing include creating high-end basics with sophisticated styles that fuse form and function.
3. All-weather Apparel - Disruptive innovation opportunities in all-weather apparel include designing garments that are both stylish and suitable for various weather conditions.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunities in the fashion industry include incorporating sustainable fabrics and minimalist designs into collections.
2. Outdoor Apparel Industry - Disruptive innovation opportunities in the outdoor apparel industry include creating all-weather garments using abrasion-resistant materials.
3. Eco-friendly Materials Industry - Disruptive innovation opportunities in the eco-friendly materials industry include developing soft crepe materials made from sustainable sources.