The Valentino Spring/Summer 2013 Camouflage collection is sleek, sophisticated and militant. The entire collection features an array of green hues and fabulous disguised pieces.
The chic and deceptive collection features a wide range of merchandise from nylon printed k-way jackets to fancy neon trimmed scarves. The series is super luxurious and items go upwards of $1000 plus. Fabulous and must-have pieces include the camo print tees, sneakers, wallets and computer cases. Special pieces such as the tote and messenger bags are made in napa leather with a camouflage effect. These fantastic bags come with lacquered studs, zip closures and leather lining. Unfortunately, the jackets in the collection are not lined and are ideal for warmer weather conditions only.
The Valentino Spring/Summer 2013 Camouflage collection is concealed and completely cohesive.
Concealed Camo Collections
The Valentino S/S 2013 Camouflage Collection is Stealth
Trend Themes
1. Sleek Camouflage Fashion - Opportunity for brands to innovate by creating high-end camouflage fashion collections with a sleek and sophisticated aesthetic.
2. Luxurious Camouflage Accessories - Disruptive innovation potential in the market for extravagant accessories, such as camo print tees, sneakers, wallets, and computer cases.
3. Cohesive Camo Designs - Trend towards creating entire collections with cohesive camouflage designs, enabling brands to offer a complete range of camo-inspired products.
Industry Implications
1. Fashion - Fashion industry can seize the opportunity to create stylish and chic camouflage-themed clothing and accessories.
2. Luxury Goods - Luxury goods market can explore the potential of high-priced camouflage merchandise, appealing to affluent consumers seeking exclusive and unique products.
3. Accessories - Opportunity for accessory brands to expand their offerings and tap into the growing demand for camo-inspired accessories like bags, wallets, and computer cases.